Henry Kapono & Honda Hawaii Dealers Announce New Partnership

“My Honda Everyday Adventure was more than just about driving a great car, it was about getting to know the Honda family. They have embraced our home in the islands and the spirit of Aloha for years and I’m proud to partner with them. “Aloha”’ That’s who we are!”
— HENRY

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Official Press Release

Local Entertainer, Henry Kapono,
Takes New Honda Campaign for a Test Drive

In addition to launching the new “Everyday Adventures” campaign, the Hawaii Honda Dealers Ad Association is also debuting a new tagline, “Home in the Islands.”

VIDEO CREDIT: Hawaii Honda Dealers Ad Association

Henry Kapono’s bright smile and infectious voice instantly make you feel at Home in the Islands. He believes that in life we all have a song to sing and that a good ride in Honda can help you unleash it. The Hawaii Honda Dealers believe this as well and have partnered with Henry to spread his message and the message that Honda is the perfect island ride.

This organic partnership perfectly marries Henry’s unique point of view with Honda’s unique features and benefits. In the commercial “My Life’s Song” Henry shares this point of view as he cruises the island in his Honda Pilot.

The Henry Kapono Foundation supports music and arts by giving with Aloha. In the commercial “The Beauty of Life” Henry meets up with a young musician, Alex, that is mentored through his foundation. This heartwarming spot finishes with Henry and Alex jamming out on the beach as the sun sets perfectly behind them.

The Hawaii Honda Dealers and Henry Kapono are excited to continue this partnership and have plans to shoot more commercials highlighting Henry’s love for the islands and how Honda is the perfect island ride.

For more information on Hawaii Honda Dealers Association visit www.hawaiihondadealers.com/, or follow them on Facebook, www.facebook.com/HawaiiHondaDealers/, Instagram, www.instagram.com/hawaiihondadealers/, or Twitter, https://twitter.com/hihondadealers.

ABOUT HAWAII HONDA DEALERS AD ASSOCIATION

The Hawaii Honda Dealers Association is comprised of seven Honda dealerships throughout the state of Hawaii: Big Island Honda (Hilo and Kona), Honda Windward (Kaneohe), Island Honda (Kahului), King Honda (Lihue), Pacific Honda (Honolulu) and Tony Honda (Waipahu). For more information about the Hawaii Honda Dealers Association, please visit www.hawaiihondadealers.com.

ABOUT HENRY KAPONO

Native Hawaiian GRAMMY-nominated, Henry Kapono, is a multiple award-winning vocalist, guitarist, songwriter, and composer. He is one of Hawaii’s most popular recording artists and is equally known for his community support and philanthropic endeavors, most recently launching the Henry Kapono Foundation in 2018 with a mission to support the community through music and the arts and by giving with Aloha.